Mo Helmi’s designs are inspired by his international up bringing, a love of the graphic arts approach to design as well as nature’s seductive colourful textures.
Having been exposed to a rich variety of cultures and natural beauty through international travel from a very young age, Mo followed his passion for design and art by studying graphic design at the London College of Communication. He then studied fashion design at both the London College of Fashion and Central Saint Martins. Upon graduation he interned with Conde Nast in London, followed by a move to Milan to work as a stylist with creative fashion agencies. A year later he moved back to London and worked for a mix of fashion houses and publications, achieving the title of style director.
Mo’s love for luxury accessories led him to a career in designing women’s shoes. He travelled to Tuscany in Italy to explore and work with the best of what traditional Italian high craftsmanship had to offer and fused it with his own modern approach to design. The result was a collection of luxurious shoes and bags made out of the finest Italian leathers and materials from well-respected tanneries across the country.
In 2012 during London Fashion Week Mo Helmi launched his own label of luxury shoes, complementing them with a selection of tailored totes and clutches. His silhouette two-tone designs and lily heels have become and continue to be a signature of his brand’s luxurious allure. Aside from being influenced by the arts and his international upbringing, Mo Helmi continues to be inspired by his travels and the ever-evolving styles of fellow globetrotting fashionistas.